When I started my advertising service in February 2011, I knew my idea would be picked up by others. It is the way of the world. I have two views of my competition:
The Adult Approach
Competition happens. Either ignore it or crush it, but either way it’s there. I personally am trying the ignore it route and it seems to be working. My client list is growing, advertisers actually appreciate being able to come to me when they have a bunch of placements at once, and I am building momentum. I have been able to close more than $100,000 in ad deals in the past 4-5 months. Sometimes maturity pays off.
The Inner-Kid Reaction
“Wahhhh, they are stealing my idea!!!” Yeah, not mature at all, but I’ll be honest, that was my initial reaction, lol. Now I have accepted it a bit more but I won’t lie, there is still some resentment. I’m not sure if I was the first person to realize that other bloggers may need someone to handle their advertising negotiations, but I hadn’t seen it before. Let’s just say that I wish there was a longer honeymoon period for great ideas.
How to Deal with It
Whether I want to act like a kid or not, I do have to move past it. Every once in a while, I catch myself questioning aspects of my business that aren’t the same as my competitors. Then I remind myself that I shouldn’t fix something that isn’t broken. I have surpassed most of my clients’ expectations and hope to do so for every single one of them as time moves on. Some sites are easier to find advertisers for than others, but I will keep trying every day. I strive to earn my pay and am truly grateful when my clients are happy.
That is my personal goal – to continue to put my clients first and to strive to exceed their expectations.
So, if you are ever faced with competition, I’d highly suggest using it to fuel your own success. Negativity is natural, but try not to wallow in it. You can prove yourself by being even better. Good luck!
PS Be careful with any new ideas you have. I probably could have avoided some of my own competition problems if I wasn’t so open. I personally have decided not to give up that aspect of my personality because of others, but feel free to learn from my mistake.