Competition – I Knew it Would Happen

When I started my advertising service in February 2011, I knew my idea would be picked up by others.  It is the way of the world.  I have two views of my competition:

The Adult Approach

Competition happens.  Either ignore it or crush it, but either way it’s there.  I personally am trying the ignore it route and it seems to be working.  My client list is growing, advertisers actually appreciate being able to come to me when they have a bunch of placements at once, and I am building momentum.  I have been able to close more than $100,000 in ad deals in the past 4-5 months.  Sometimes maturity pays off.  :-)

The Inner-Kid Reaction

“Wahhhh, they are stealing my idea!!!”  Yeah, not mature at all, but I’ll be honest, that was my initial reaction, lol.  Now I have accepted it a bit more but I won’t lie, there is still some resentment.  I’m not sure if I was the first person to realize that other bloggers may need someone to handle their advertising negotiations, but I hadn’t seen it before.  Let’s just say that I wish there was a longer honeymoon period for great ideas.

How to Deal with It

Whether I want to act like a kid or not, I do have to move past it.  Every once in a while, I catch myself questioning aspects of my business that aren’t the same as my competitors.  Then I remind myself that I shouldn’t fix something that isn’t broken.  I have surpassed most of my clients’ expectations and hope to do so for every single one of them as time moves on.  Some sites are easier to find advertisers for than others, but I will keep trying every day.  I strive to earn my pay and am truly grateful when my clients are happy. 

That is my personal goal – to continue to put my clients first and to strive to exceed their expectations.

So, if you are ever faced with competition, I’d highly suggest using it to fuel your own success.  Negativity is natural, but try not to wallow in it.  You can prove yourself by being even better.  Good luck!

PS  Be careful with any new ideas you have.  I probably could have avoided some of my own competition problems if I wasn’t so open.  I personally have decided not to give up that aspect of my personality because of others, but feel free to learn from my mistake.

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9 comments to Competition – I Knew it Would Happen

  • You will be fine, you do a great job at what you do and you’ve been making connections with advertisers. Now you just have to make sure to differentiate, either on price or service.

  • As the saying goes, “Imitation is the sincerest form of flattery.” I too think you will be fine. Eventually you will hit the limit of the number of clients you can accept, and then the others can pick up the rest. :)

  • Price or service is the differentiating factor as LaTisha points out. I shop at Kroger for simple, quick things like milk because it is convenient to my house and less crowded. I go to Wal-Mart for big shopping trips because the price justifies the hassle of fighting with all the people. But sometimes, I go to Target because it is much cleaner and nicer than shopping at Wal-Mart. It depends upon my purpose.

    Same thing with food. Wendy’s, Burger King, McDonald’s all have something to offer. You just have to figure out what it is you will offer. Will it be exceptional service, great deals, volume on the deals. How will you be special compared to the competition? That is the question.

  • Hey Crystal, I don’t know if you are referring to me (probably!) but I was brokering deals before you even started blogging. So I ain’t stealing your idea.

    In fact, My first deal was made back in January of 2010 for a TD campaign. Since then, I have done a few campaigns here and there but it hasn’t and will never be my core business. You can also see that I’ve never advertise it upfront that I run campaigns but I always have a “brokerage deals and affiliate” section in my income report.

    Recently, a fellow blogger came to see me and ask me if I was willing to manage his ads since he knew I have a few advertisers email in bank. I thought it would be a good idea to just incorporate his site to my advertising templates. After a 2 weeks, I saw that I could increase my income without increasing my time required on the company. This is how I thought of taking a first batch of 10 clients and see how it goes. So this has nothing to do with you reporting your ad business.

    You actually took the ad management services to a whole new level and you offer a lot of services as well. So our 2 businesses are not comparable.

    So if you have any hard feelings, please let me know. I’m not at war, far from it!

    Cheers,

    Mike

  • @LaTisha, I am aiming to differentiate with service. I spent this weekend optimizing my ad contact list. :-)

    @Melissa, or I will expand and hire ad reps. ;-)

    @cashflowmantra, I am aiming to stick out by having the biggest advertiser contact pool, hopefully leading to the most deals. :-)

    @The Financial Blogger, I emailed you but thought I should reply here as well. I didn’t know you did this as well, so no, I wasn’t referring to you. But thanks for the unneeded olive branch, lol. ;-)

  • I think that hiring an ad rep would be the best move.

    It will increase your cost but definitely gives you way more time to do other things. Right now, you have successfully created a very well paid 50 hours/week job. But I doubt you want to work that many hours for the rest of your life (mind you, the money is good too! hahahaha!)

  • Best of luck Crystal! I think that as long as you just keep working hard, people will keep coming back, despite competition being out there.

  • [...] in the Fun Stuff and How I Make Money Blogging fame. Crystal recently put out a post about Competition which made me feel a little bit bad – although I know she’s not talking directly to [...]

  • ODWO

    They say … if you help others succeed, you can’t help but succeed yourself. Keep up the great work Crystal. You truly are an entre-one-of-a-kind.
    You know you are doing well when “others” try to “be heard” on your turf ….
    (and) You post your results. Not many (if anyone else even) can boost their results.

    :)
    Keep on keepin’ on!

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